Focus On Organic: 30 May

By Rob Brown (rob_j_a_brown@hotmail.com) 

Advertising deadline: 15 May 2026    

Submissions deadline: 7 May 2026       

Print, digital and sponsorship opportunities

Retailers are backing organic foods again. Organic food often comes at a premium, which explains why it was sidelined early on in the cost-of-living crisis. But despite shoppers’ tighter budgets, organic food is flying. So, how are supermarkets getting behind it?

Organic appeal: Shoppers are concerned about their health and the environment 

• To what extent does buying organic calm their worries?
• How are shoppers learning more about organic food? 
• Where are they most likely to pick up produce?

Retailer activity: Supermarkets are getting behind organic

• Which retailers are prioritising organic growth?
• Which organic own-label lines have launched?
• Which suppliers have benefitted from retailers’ renewed focus?

Pricing: Organic food often comes at a premium

• How price sensitive are consumers when shopping organic?
• What impact has inflation had on organic produce? 
• Which premium organic brands are flying?

Regenerative agriculture: Emerging methodologies

• Which new regenerative agriculture initiatives are having the biggest impact?
• How are manufacturers supporting suppliers to move to embrace regenerative practices? 
• What role does regenerative forestry play?

Innovations: We will profile two new products or ranges. We need launch date, rsp, and a hi-res picture of each.