M Salted Caramel Ice Cream

Morrisons enters lower-cal ice cream with own-label trio

It follows the arrival of Aldi and Asda’s alternatives to the likes of Halo Top, Oppo and Ben & Jerry’s Moo-phoria

The Grocer Price Index - Categories
The Grocer Price Index - Retailers

The GPI tracks pricing of more than 70,000 grocery products using a 12-month chained index. The index was set at 100 in September 2008. The average does not include Waitrose. The GPI is compiled by Brand View.