Iceland will offer shoppers a cooked, whole Canadian lobster this Christmas for £5 as part of a festive product range that claims to offer the “best value turkey dinner in Britain”.
Rolling out from 5 November, this will be the first time Iceland has offered its shoppers a whole lobster. Similar products have retailed at £6.66 at Waitrose over the past 12 months, £8.50 at Tesco, and between £9 and £12 at Ocado [Brandview].
Other products in the Iceland Christmas line-up are “best value” turkey crown that serves up to 12 people for £14.
The retailer also said a family of eight could buy a full turkey dinner, with starter and pud, for £29.39, or £3.67 per head.