man shaving

Half of British fellas regularly remove body hair, exclusive research for The Grocer has revealed, with many admitting they shave their nether regions.

Of the 51% of blokes opting for a smoother bod, just under half said they removed hair from their groin, while a third remove it from their chest and a fifth from their stomach. The Harris Interactive poll also found an eye-watering 11% of men who shave their bodies remove hair from their backsides.

Procter & Gamble last year launched the Gillette Body razor in the US to tap the trend for hair-free male body parts, but has not revealed plans for a UK rollout.

And despite British blokes taking their razors to parts they weren’t designed for, UK sales of blades have fallen 2.4% [Kantar Worldpanel 52 w/e 19 July 2015] as more men sport beards. In response, The Bluebeards Revenge brand has expanded its line-up with beard oils and a moustache wax.