Hellmann’s turns on teen appeal

Unilever Bestfoods is throwing its famous Hellmann’s brand into the table sauces market in a bid to attract younger users.It means the brand, which has a faithful following among ABC1 adults for its iconic mayonnaise and salad dressings,...

 

Already have an account? Sign in here

You’ve used up your article allowance

Sign up to read more stories for free

Register now