Kellogg’s has announced a scheme for recycling Pringles cans as part of measures to make its packaging greener, which also feature a sustainability commitment and recycle-ready pouches.
The cereals and snacks giant today (25 October) said UK shoppers would be able to recycle Pringles cans from December as the result of a deal struck with TerraCycle.
It will invite shoppers to use a freepost label to send empty cans to the recycling company – where they will be turned into pellets, which will be used to create products such as benches and fence posts. Each recycled pack will win the sender a charitable donation that can be redeemed for a school, charity or non-profit of choice.
With Pringles cans not currently recyclable in the UK, the TerraCycle partnership provided “a consistent nationwide solution for people” said Kellogg’s.
The Corn Flakes maker has committed to working towards making 100% of its packaging reusable, recyclable or compostable by the end of 2025.
The goal is being rolled out to all Kellogg’s markets around the globe. It builds on the supplier’s previous sustainable packaging pledge to continue to ensure 100% of all timber-based packaging is either recycled or certified as sustainably sourced.
Kellogg’s has also launched a project to change its cereal pouches to recycle-ready material by late 2019.
The move, which will remove an estimated 480 tonnes of non-recyclable packaging from the company’s British and European supply chains each year, joins work Kellogg’s is undertaking with suppliers to identify pack designs that minimise waste while maintaining food quality and safety.
The company boasted a “caring legacy and a foundation of strong values” said its UK MD Oliver Morton. “We’re committed to playing our part to safeguard the future of our planet. While most of our packaging in the UK is sustainably sourced, made from recycled materials and fully recyclable, we feel it’s our responsibility to continue to develop new creative packaging formats that answer the needs of our consumers and customers.”
In April, Kellogg’s announced the transition to compostable and paper foodservice products in all its factories and offices globally by end of this year, removing all remaining single-use foam and plastic catering ware, plastic straws and plastic water bottles.