Mondelez has announced the intention to make all its packaging recyclable by 2025 – a new commitment that forms part of the snacking giant’s strategy for a circular packaging economy.
The Cadbury owner also intends to ensure its packaging can be collected and recycled in markets around the world, as it works towards delivering its long-term vision for zero net waste packaging.
As well as making all packaging recyclable within the next seven years, Mondelez plans to provide packaging developers with design guidelines for a circular economy, set priorities and identify materials to use or avoid across its packaging.
Ahead of all the supplier’s packaging being made from recyclable material by 2025, all paper-based packaging will be sustainably sourced by 2020 – the year by which Mondelez has previously announced the aim to eliminate 65 million kilogrammes of packaging material worldwide.
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As part of its new commitment, the company also plans to make it easy for consumers to recycle or re-use packs. It said it would “support industry coalitions and public-private partnerships to develop vital waste management infrastructure to reduce waste and improve real-world recycling rates”.
The latest announcement from Mondelez forms “part of our active contribution to reduce packaging waste and establish a circular economy for packaging” said Rob Hargrove, the company’s executive vice president for research, development, quality & innovation.
“Plastic waste and its impact on the planet is a broad, systemic issue that our consumers care deeply about, and which requires a holistic response. Together with partners from across the industry, as well as public and private entities, we can help to develop practical solutions that result in a positive environmental impact.”
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