Weetabix has joined forces with Warner Bros for an on-pack promotion featuring new blockbuster movie Happy Feet. Until next month, packs of Weetos will include a Happy Feet movie card, featuring a dancer from the film.
Italian sparkling mineral water brand Ferrarelle makes its UK debut in the off-trade later this month through distributor Euro Food Brands. It will target the premium end of the market, with a marketing campaign rolling out next year.
Dove Farm Foods has re-launched its cereal range with updated packaging to flag up the product's healthy organic credentials.
Mustard brand Maille has teamed up with French chef Raymond Blanc in an on-pack competition to win a mid-week break for two at Le Manoir aux Quat' Saisons hotel.