Archive of all profile articles – Page 2
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ProfilesBooker’s Karen Poole on podcasts, Christmas and diversity
‘There’s nothing better than being in the development kitchens with colleagues reviewing products. You can’t taste on Teams’
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ProfilesMy food & drink job: Ali Baker, shopper marketing manager, Phizz
‘New touchpoints are always being introduced like digital screens, as well as more advanced opportunities to connect with consumers online and via retailer apps’
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ProfilesParagon Brands MD Chris Jones on flights, supplier portals and Aperol Spritz
‘My bugbear is online supplier portals – they are seemingly designed to be unintuitive and make life harder than it needs to be’
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ProfilesMy food & drink job: Jade Simpkin, assistant brand manager, The Gym Kitchen
‘The brand’s energy and ambition were clear from the outset, and I knew I wanted to be part of that journey’
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ProfilesBol’s Toni Ehrnreich on data, baggy jeans and Thomas the Tank Engine
‘Data is so vital to unpick what’s happening in your product markets, and for creating strong sell-in stories that show the value your brand delivers on shelf’
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ProfilesMy food & drink job: Jenna Morice, marketing officer, Guild of Fine Food
‘To hear about old family recipes, glorious single-ingredient products and innovative takes on traditional classics means I’m always looking to try new and exciting foods’
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ProfilesWafflemeister’s Rikos Leong-Son on challenger brands, Star Wars and waffles
‘The biggest reward is seeing people eating your product out and about and having a huge smile their face’
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ProfilesMy food & drink job: Luke Batson, assistant brand manager, Hovis
‘People believe that launching a new product that aligns with the current trends can happen within weeks’
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ProfilesAstonish CEO Howard Moss on Sky Sports, price wars and Mongolia
‘I feel privileged each day to work in a role which feels more like a hobby’
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ProfilesMy food & drink job: Emily Lui, senior technical project lead, Suntory
‘Getting involved in different areas helps you build a broad set of skills, and you might be surprised by how much value your unique perspective can bring’
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ProfilesJubel’s Harry Neale on stacking shelves, ski trips and supply chains
‘The biggest frustration as a smaller, fast-growing brand is trying to navigate your way around enormous supply chain systems’
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ProfilesMy food & drink job: Ntooukan Achmetoglou, veterinarian, Food Standards Scotland
‘We’re the first line of defence before food even hits the shelves’
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ProfilesEdgewell’s Katharine Goodchild on sailing, archaeology and Cyndi Lauper
‘Between balancing work and home life with my twin girls, I sometimes wish I really did have eight arms!’
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ProfilesMy food & drink job: Torin Zieboll, Christmas and Easter brand manager, Nestlé
‘I get lots of Kit Kat flavour recommendations, but if they won’t work for the majority of chocolate eaters, they just won’t get made!’
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ProfilesCharlie Bigham’s Rupert Willday on mistakes, coffee and fluorescent lighting
‘I don’t think we should worry about awkward moments too much. You just have to embrace them, laugh, and move on’
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ProfilesMy food & drink job: Tom Ebbutt, senior national account manager, Happiee
‘Knowing it could be the reason someone chooses a plant-based option over meat and fish, is incredibly rewarding’
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ProfilesPip Organic’s Karen O’Flaherty on health, Mandarin and flying cockroaches
‘As a female founder I am involved in Buy Women Built and Women in Wholesale and I am really passionate about supporting women in industries that have traditionally been difficult to break into’
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ProfilesMy food & drink job: Maddie Hills, marketing exec, Redefine Meat
‘It’s been a bit of a zigzag, but every step has added something valuable’
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ProfilesBirds Eye’s Anna Owen on playlists, peas and purpose
‘There’s a myth that frozen food is somehow second-rate when it’s actually such a fantastic choice’
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ProfilesMy food & drink job: Vic Gomm, head of off-trade, Jubel
‘It’s equally important to learn what’s not for you as much as what is’





