Lidl is offering £10 off a £40 basket of shopping in a national newspaper voucher campaign set to launch this week.
The vouchers are due to appear in The Sun and The Times on Thursday, Friday and Saturday this week, and will be valid in stores until 18 December.
Lidl GB CEO Christian Härtnagel said it was a way of also giving something back to customers after the business last week joined a string of supermarkets announcing plans to pay back business rates relief.
“Giving the business rates back was the right thing to do so it can go to those who need it more,” he said. “We believe it is also the right thing to do to give something to our customers for whom 2020 has been a tough year.
“We are well known for our commitment to never being beaten on price, a guiding principle that places our customers at the heart of every decision we make. This year has been one like no other and has understandably left people feeling uncertain.
“Through this campaign, however, one thing you can be sure of is that Lidl will be there for you and your family, continuing to offer the lowest prices on the market, whilst giving you a little bit extra this Christmas. It’s the Lidl way to do things.”
Customers are limited to one voucher per transaction and alcohol is excluded from the offer.