All Loyalty articles – Page 16
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Analysis & FeaturesDo customers believe in greedflation? What are they doing to counter it?
More than 90% of British consumers would try a new brand if their usual choice went up in price due to inflation
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Comment & OpinionLoyalty schemes moving to deep-cut promotions will incentivise disloyalty
Deep cuts can be category killers – as consumers shop around, the category becomes commoditised and devalued, says David Sables, CEO of Sentinel Management Consultants
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NewsSainsbury’s to take Your Nectar Prices loyalty scheme online
The scheme is currently only available to customers using the grocer’s SmartShop scanners in store
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Grocer 33Sainsbury’s is again cheapest without Nectar Prices help
At £66.21, Sainsbury’s came in £1.31 cheaper than Asda
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NewsPret a Manger raises price of subscription scheme in overhaul
Pret subscribers will now receive 10% off all food products across the majority of its stores
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NewsJohn Lewis Partnership appoints first ever cross-partnership loyalty chief
Emily Wells will lead the launch of a “new pan-partnership loyalty proposition” set to go live in 2024
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Comment & OpinionMorrisons’ move to More Card prices is better late than never
There’s nothing wrong with admitting you’ve got something wrong. But can Morrisons roll out its new scheme quickly enough?
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NewsMorrisons brings back More card with investment in loyalty-only prices
The card had been dropped in 2021 for the cardless My Morrisons: Make Good Things Happen app
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Analysis & FeaturesDiscounts for data and the death of supermarket loyalty points
As Sainsbury’s and Co-op ape Tesco’s Clubcard Prices model, supermarkets are able to make more on consumer data. But are there risks?
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Grocer 33Sainsbury’s comes in cheapest even without Nectar Prices
Factoring in Sainsbury’s Nectar Prices would have cut the total by £1.40
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NewsCo-op to offer lower prices to loyalty card holders
The society is investing £240m across the next five years on a major overhaul of its membership scheme
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Whitepapers3 trends fmcg brands should watch in 2023
With consumers habits constantly changing, learn how consumer goods companies globally are transforming their strategies as trends take shape.
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Comment & OpinionLike the Red Bull F1 car, Tesco Clubcard now has an even faster model
Tesco has opened up an unassailable lead in the loyalty card stakes
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NewsMedia Bites 12 April: Sainsbury’s/Nectar, Black Sheep Brewery, UK economy
Sainsbury’s has begun offering lower prices on more than 300 items to members of its Nectar loyalty card scheme in a move that will rival Tesco’s Clubcard scheme
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Comment & OpinionSainsbury’s new Nectar Prices bank on the smug schadenfreude of Tesco’s Clubcard
The supermarket today launched Nectar Prices, which gives cardholders access to lower prices on products in physical stores or online
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NewsSainsbury’s overhauls Nectar scheme with Clubcard-style discounts
Customers will be offered lower prices on more than 300 products including Heinz Beanz, Nescafé coffee and Coke Zero multipacks
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Promotional FeaturesFour ways to build customer-obsession into your business... and why you need to
The only way to build a better customer experience is to ensure that their satisfaction is a company-wide mission. Nicolas Hammer, CEO of leading customer interaction management platform Goodays (formerly Critizr), reveals how.
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NewsMedia Bites 22 March: Just Eat, Tesco/Clubcard, John Lewis
Just Eat Takeaway will stop employing its own workers in the UK, as it reverses a high-profile effort to reduce reliance on the gig economy
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Comment & OpinionTesco adds Smile-style horror to Clubcard Prices campaign
The ad is vaguely traumatic – and completely arresting
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NewsTesco launches Premium meal deal at £5 for Clubcard holders
The deal, which will sit alongside its existing standard meal deal, incudes brands such as Itsu, Yo Sushi and Pollen & Grace