All Loyalty articles – Page 15
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Promotional FeaturesFour ways to build customer-obsession into your business... and why you need to
The only way to build a better customer experience is to ensure that their satisfaction is a company-wide mission. Nicolas Hammer, CEO of leading customer interaction management platform Goodays (formerly Critizr), reveals how.
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NewsMedia Bites 22 March: Just Eat, Tesco/Clubcard, John Lewis
Just Eat Takeaway will stop employing its own workers in the UK, as it reverses a high-profile effort to reduce reliance on the gig economy
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Comment & OpinionTesco adds Smile-style horror to Clubcard Prices campaign
The ad is vaguely traumatic – and completely arresting
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NewsTesco launches Premium meal deal at £5 for Clubcard holders
The deal, which will sit alongside its existing standard meal deal, incudes brands such as Itsu, Yo Sushi and Pollen & Grace
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Promotional FeaturesHow brands can conquer cost pressures without losing long-term loyalty
With production costs rising and disposable income falling, consumer packaged goods brands need to navigate an increasingly complex commercial environment. But now, a new tool can help you conquer that challenge.
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Range PreviewThe supermarkets’ best value dine-in Valentine’s Day deals
There’s not a great deal of spare cash for many this Valentine’s Day, leaving supermarkets to step up their dine-in deals and provide exceptional value to allow lovebirds to celebrate in style – even if that is around the kitchen table
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Comment & OpinionTesco is right to assume shoppers will prioritise price over counters
As the cost of living crisis rages, consumers will be more concerned with Clubcard discounts
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NewsSainsbury’s to give away 50 million Nectar points in ‘Big Points Bonanza’
The nine-day promotion promotion offers the chance to win one million Nectar points
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NewsAsda to give loyalty card holders more time to spend vouchers
Asda revealed almost £20m worth of Rewards vouchers were spent in store during December
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NewsTesco challenges tech experts to take Clubcard loyalty to next level
Global Hackathon will see companies from the UK, Central Europe and India compete to see how coding can find solutions to retail issues
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Grocer 33Vegan food price comparison shows Tesco is cheapest… with Clubcard
A high number of promotions on vegan lines led to a particularly competitive week
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NewsTesco launches Spotify-style Unpacked tool for Clubcard holders
Clubcard Unpacked 2022 comes with Tesco recording a massive 20% increase in loyalty members in the past year
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NewsAlcohol-free drinks and vegan food top Sainsbury’s Nectar purchases in 2022
Sainsbury’s released data on the shopping choices of 17.6 million members of its Nectar loyalty scheme
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NewsMorrisons set for marketing refresh with new ad agency
Leo Burnett will take over as Morrisons creative agency from Publicis.Poke
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NewsTesco revamps Clubcard coupons offer
It said more than four million customers using the Tesco Clubcard & Grocery app would now receive personalised coupons every two weeks, rather than every six
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NewsWaitrose hires marketer Nathan Ansell as new customer director
The former M&S marketing director is set to replace Martin George, who is leaving the company after five years, in January 2023
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NewsTesco Clubcard ranked best supermarket loyalty scheme amid cost of living crisis
Tesco’s Clubcard has been crowned the best supermarket loyalty programme in the UK by shoppers looking for the best deals amid the cost of living crisis
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Comment & OpinionIn loyalty, ‘points make prizes’ is becoming increasingly passé
Loyalty cards are increasingly focused on providing the thrill of an ‘instant win’
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Promotional FeaturesHow global fmcg businesses can balance heritage and growth
As businesses grow organically and through acquisition, how can they best keep the core of what made the company most appealing to customers in sight?
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Comment & OpinionCan Morrisons regain ground with Tesco-style loyalty card promos?
The death of multibuy confectionery deals has been greatly exaggerated. Or so it would seem in Morrisons’ bid to go toe to toe with Tesco’s Clubcard Prices initiative, through deals that fly in the face of the founding principles of the government’s HFSS clampdown.