All Loyalty articles – Page 10
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Comment & OpinionWhy Tesco’s Unpacked lacks the shareable spark of Spotify Wrapped
Tesco’s shopping Unpacked has landed on the Tesco app, collating users’ loyalty card data from throughout 2023 to break down their individual habits
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NewsTesco launches biggest double Clubcard points promotion in a decade
The move will allow customers to double the value of rewards with more than 100 Clubcard partners
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Comment & OpinionPromotions are back with a bang, but who will buy these brands at the rsp?
Are brands helping customers if it’s only via promos? It’s a dangerous game
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Grocer 33Christmas party basket has offers on half the goods
Festive offers are in full swing, with 47.3% of the items in our party-themed basket on promotion
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NewsCustomers remaining ‘loyal’ to supermarkets despite economic pressures, study shows
Customers have not switched between grocers in the numbers that could be expected during a period of high food inflation, Dunnhumby data suggests
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NewsM&S giving away millions of gifts through digital Advent calendar
Users have won the gifts by opening digital doors in the ‘12 Days of M&S’ calendar
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Analysis & FeaturesChristmas dinner wars: this year’s deals unpacked
Retailers have been battling for the Christmas dinner table by putting their best deals forward for the festive feast, ranging from £14 to £220
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Grocer 33Tesco offers cheapest Christmas 33 thanks to £24 Clubcard saving
Asda was cheapest on shelf-edge pricing but Tesco’s discounts undercut
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Grocer 33Asda cheapest but Tesco’s Clubcard undercuts again
Tesco’s Clubcard Prices once again proved decisive in determining the cheapest retailer
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NewsSainsbury’s adds Christmas dinner deal to Nectar Prices
Sainsbury’s has also rolled Nectar Prices offers across a range of selected festive vegetables
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NewsCo-op membership reaches eight-year high
The convenience retailer credited the relaunch of its membership in April, including the addition of Member Prices, with boosting recruitment
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NewsBooths targets modernisation with major IT and loyalty overhaul
The work would eventually enable Booths to digitise its Booths Card loyalty scheme, MD Nigel Murray said
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InterviewsWaitrose’s Nathan Ansell on pushing loyalty and value for money
Waitrose’s customer director Nathan Ansell on how he’s reviving its fortunes through ‘bold’ marketing, value for money, and a revitalised loyalty scheme
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Comment & OpinionDo loyalty schemes actually create loyal customers?
Customers choose you because they see you as the best option at the time – and they are happy to take any rewards given out, says Dr Tom Wormald, managing partner at Yonder Consulting
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NewsWaitrose using AI to improve personalised online shopping
The supermarket has signed a partnership with Netcore Unbxd that will see a suite of new AI-powered tools integrated into its website
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Grocer 33Asda comes in comfortably cheaper than loyalty schemes
At £76.67, Asda came in £1.36 than nearest rival Morrisons
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NewsWaitrose to offer suppliers targeted advertising after marketing overhaul
The change will give suppliers greater “flexibility” as to when and where adverts appear on Waitrose’s website
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Grocer 33Asda cheapest on shelf but Clubcard Prices edges it
Asda was exclusively cheapest for 10 items, including the Anchor butter
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NewsSainsbury’s winning back market share from Lidl and Aldi ‘for the first time’
Sainsbury’s has made a ‘step change’ in its value perception over the last year, says CEO Simon Roberts
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NewsSainsbury’s launches personalised Nectar Prices for online shoppers
Your Nectar Prices gives loyalty scheme members exclusive discounts on the products they buy regularly