All Loyalty articles – Page 11
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Comment & OpinionPromotions are back with a bang, but who will buy these brands at the rsp?
Are brands helping customers if it’s only via promos? It’s a dangerous game
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Grocer 33Christmas party basket has offers on half the goods
Festive offers are in full swing, with 47.3% of the items in our party-themed basket on promotion
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NewsCustomers remaining ‘loyal’ to supermarkets despite economic pressures, study shows
Customers have not switched between grocers in the numbers that could be expected during a period of high food inflation, Dunnhumby data suggests
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NewsM&S giving away millions of gifts through digital Advent calendar
Users have won the gifts by opening digital doors in the ‘12 Days of M&S’ calendar
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Analysis & FeaturesChristmas dinner wars: this year’s deals unpacked
Retailers have been battling for the Christmas dinner table by putting their best deals forward for the festive feast, ranging from £14 to £220
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Grocer 33Tesco offers cheapest Christmas 33 thanks to £24 Clubcard saving
Asda was cheapest on shelf-edge pricing but Tesco’s discounts undercut
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Grocer 33Asda cheapest but Tesco’s Clubcard undercuts again
Tesco’s Clubcard Prices once again proved decisive in determining the cheapest retailer
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NewsSainsbury’s adds Christmas dinner deal to Nectar Prices
Sainsbury’s has also rolled Nectar Prices offers across a range of selected festive vegetables
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NewsCo-op membership reaches eight-year high
The convenience retailer credited the relaunch of its membership in April, including the addition of Member Prices, with boosting recruitment
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NewsBooths targets modernisation with major IT and loyalty overhaul
The work would eventually enable Booths to digitise its Booths Card loyalty scheme, MD Nigel Murray said
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InterviewsWaitrose’s Nathan Ansell on pushing loyalty and value for money
Waitrose’s customer director Nathan Ansell on how he’s reviving its fortunes through ‘bold’ marketing, value for money, and a revitalised loyalty scheme
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Comment & OpinionDo loyalty schemes actually create loyal customers?
Customers choose you because they see you as the best option at the time – and they are happy to take any rewards given out, says Dr Tom Wormald, managing partner at Yonder Consulting
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NewsWaitrose using AI to improve personalised online shopping
The supermarket has signed a partnership with Netcore Unbxd that will see a suite of new AI-powered tools integrated into its website
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Grocer 33Asda comes in comfortably cheaper than loyalty schemes
At £76.67, Asda came in £1.36 than nearest rival Morrisons
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NewsWaitrose to offer suppliers targeted advertising after marketing overhaul
The change will give suppliers greater “flexibility” as to when and where adverts appear on Waitrose’s website
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Grocer 33Asda cheapest on shelf but Clubcard Prices edges it
Asda was exclusively cheapest for 10 items, including the Anchor butter
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NewsSainsbury’s winning back market share from Lidl and Aldi ‘for the first time’
Sainsbury’s has made a ‘step change’ in its value perception over the last year, says CEO Simon Roberts
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NewsSainsbury’s launches personalised Nectar Prices for online shoppers
Your Nectar Prices gives loyalty scheme members exclusive discounts on the products they buy regularly
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Grocer 33Asda cheapest on shelf but Clubcard Prices undercuts it
Inflation still running 9.4% higher, with Ambrosia custard pots 50% more expensive
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NewsKellyDeli rolls out new Sushi Daily loyalty scheme
The scheme is being launched nationwide following a short trial launched earlier this year