Paulo Peereboom

Peereboom most recently held the position of CEO at cash & carry specialist Makro Netherlands

Sysco International, parent company of Sysco GB, which operates Brakes and Sysco Specialty Group in the UK, has appointed Paulo Peereboom as its new executive vice president and president of foodservice operations.

Peereboom joins the business with over 30 years’ experience in senior leadership roles across seven countries.

He most recently held the position of CEO at cash & carry specialist Makro Netherlands.

Previously, he held senior roles at South African retailer, Pick N Pay and Dutch retail group Ahold Dehaize.

In the new role, Peereboom will head up Sysco’s international operations in Europe, Canada, the Bahamas and Latin America, and will also be responsible for the company’s export business, International Food Group.

He will report into Sysco CEO and president Kevin Hourican.

The business said Peereboom’s immediate priority was to oversee the development and execution of key growth strategies.

“Paulo has exceptional experience at driving transformation and building high-performing, customer-focused teams across multiple geographies,” said Hourican.

“He brings a passion for improving every aspect of how a business operates, driving profitable growth while improving customer service and the associate experience.

His background in general management, coupled with an extensive track record in commercial and marketing, logistics, supply chain and operations roles, make him the ideal candidate to lead the next phase of growth in our international businesses.”