Lidl Simply Sumptuous Berries & Cherries Muesli


Colourful and lively packaging, and the window in the box, drew many consumers to this muesli (rsp: £1.59/500g), and 56% were likely to buy it before trying, rising to 81% after they sampled the “good mix” of “moist, plump berries” and “soft oats”.

Silver winner:

Lidl Deluxe Dark Chocolate & Red Berry Granola

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Tesco Finest triumphs at Own Label Food & Drink Awards