Disney Kitchen

Disney has unveiled a new grocery brand called Disney Kitchen, with numerous lines expected to hit supermarket shelves in 2018.

‘Family-friendly’ ready meals are already in Tesco chillers, while a range of baked snacks for toddlers and pre-schoolers are set to roll out in the next few weeks.

The eight-strong snacks lineup is aimed at kids aged 12 months and older, and bears the Mumsnet Rated stamp of approval. It comprises Breadsticks, gluten-free Melty Twists corn crisps, Fruity Flapjacks and Fruity Bakes - all with two variants each. Rsps are yet to be confirmed.

The four sweet SKUs contain between 21g and 25g of sugar per 100g. Most sugar was naturally occurring, said Lightbody Ventures, the snacks’ Glasgow manufacturer, but some was added ”where really necessary for manufacturing”.

The snacks were preceded last week by a selection of almost 20 Disney Kitchen chilled ready meals and sides exclusively for Tesco, featuring an array of Disney characters.

Including salads, pasta, curry and beef dishes, the new range was first highlighted on Twitter by Bryan Roberts, global insights director at retail marketing services provider TCC Global.

Disney Kitchen’s brand and packaging, which highlights nutritional information, hopes to make a wealth of Disney licensed food and drink products easily recognisable to shoppers.

However, Disney licensed products will still also be available on groceries outside the Disney Kitchen brand.