Waitrose Mindful Chef Chilled Ready Meals

Source: Mindful Chef

The quartet of meals rolled into the retailer on 31 March (rsp: £6)

Mindful Chef has launched a quartet of chilled ready meals into Waitrose.

The meals – Fish Pie with Sweet Potato Mash; Chilli con Carne with Brown Rice; Black Chickpea and Cashew Korma with Red Rice; and Chicken Tikka Masala with Brown Rice – rolled into the retailer on 31 March (rsp: £6)

Each is free from dairy and gluten and serves one person.

Mindful Chef said it hoped to “carve a space within the burgeoning category as the go-to healthier option, in turn shifting consumer perception of the prepared meal market”.

It comes after Mindful Chef recently launched a DTC recipe box in partnership with Waitrose.

Waitrose commercial director Charlotte di Cello said she was “excited to build on our recipe box partnership with Mindful Chef, with the exclusive launch of their chilled meals range”.

The meals offered customers “healthy, nutritious and convenient meals”, she said.

Mindful Chef founder and CMO Giles Humphries said he was “proud and excited to partner with Waitrose given the perfect fit of our values and passion for the highest quality produce – and thrilled to launch our new chilled ready meal range exclusively with them.”

It comes after Mindful Chef launched a range of frozen ready meals into Waitrose last month.