Flipz strawberry cheesecake web

Source: Pladis

They comprise pretzels coated in a strawberry cheesecake glaze

Pladis has added a new flavour to its McVitie’s Flipz range of coated pretzel snacks.

Strawberry Cheesecake will join Flipz’ lineup of sweet-savoury hybrid pretzels from the beginning of June.

The pretzels are coated in a strawberry cheesecake glaze, billed by Pladis as being a “tasty, bite-sized twist on a classic dessert”.

It will roll out at Morrisons and Asda next month (rsp: £1.50/90g).

Pladis UK&I head of McVitie’s commercial & seasonal brands Jonathan Bull said Flipz had an “incredibly loyal” consumer base, but the manufacturer wanted to encourage new shoppers to buy into the range.

He added Pladis had chosen Strawberry Cheesecake as the next flavour because it would appeal to shoppers “across all sorts of categories, from ice cream to yoghurt-based desserts”.