From crisps and confectionery to popcorn and plant-based, The Grocer’s Instagram features the most exciting launches coming to UK supermarkets before they land on shelves. Here are the top 10 products that had our followers double-tapping this year
10. Propercorn Microwaveable Popcorn
Propercorn claimed a UK first in October with its palm oil-free microwaveable popcorn, which launched in Sweet, Salted and Cinnamon flavours. Given the current hype around palm oil (catapulted into the mainstream by Iceland’s banned Christmas ad) it’s not surprising this product made our most-loved list.
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9. Barratt Mini Bags
Sweet-toothed scrollers loved the look of Barratt’s November launch, which saw the brand put classic sweet varieties into mini bags. The £1 multipacks contained Shrimps & Bananas, Jelly Beans, Mini Bears and Strawberry Milkshake Bottles.
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8. Fox’s Party Milkshakes
Continuing the mini bag and milkshake themes, Fox’s new launch was also a hit on our account. The brand launched the strawberry & banana iced biscuits in October.
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7. Jaffa Cakes Nibbles
Jaffa Cakes took on a brand new form when McVitie’s launched Nibbles earlier this month. Instagram certainly approved of the treats, which are available in snack packs and share bags, with more than one commenter calling them a ‘game changer’.
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6. Mr Kipling Christmas range
Christmas came early for Mr Kipling fans when we shared its festive offering in October. The new range included Raspberry & Vanilla Candy Cane Slices and a Chocolate & Caramel Reindeer Cake.
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5. Linda McCartney’s Vegetarian Pizzas
The latest offering from Linda McCartney’s stuck a chord with non-meat eaters on Instagram, making it our most commented post to date. Veggies were excited by the flavours, which included Arrabiata Chicken and Chorizo & Chilli, although some commenters were disappointed the pizzas weren’t vegan.
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4. Walkers Christmas Crisps
As can be expected, the ‘first ever’ Brussels sprout crisps from Walkers sparked some controversy on this post. ‘They have gone too far’, said one commenter, while another asked, ‘is it wrong we really want to try these?’ Sprouts aside, the other (less contentious) festive flavours included Pigs in Blankets and Turkey & Stuffing (swipe the picture below to see them).
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3. Deliciously Ella Vegan Ready Meals
She’s one of the most prominent (and most followed) vegan influencers on social media, so it’s no surprise that the new ready meals from Deliciously Ella went down a storm on Insta. Our followers loved the look of the plant-based recipes, which included Sweet Potato & Black Bean Shepherd’s Pie and Cauliflower & Lentil Dahl.
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2. Aunt Bessie’s Yorkshire Bases
Cashing in on the craze for Yorkshire pudding wraps, Aunt Bessie’s launched its frozen Yorkshire Bases in November. The likes flooded in and commenters expressed their excitement for making their own Yorkie creations at home, with one summing it up: ‘Aunt Bessie is a genius!’
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1. Cadbury Easter Range
Even before Halloween and Christmas were out of the way, confectionery lovers were getting very egg-cited for the new range of Easter treats from Cadbury. In fact, more than 500 people showed their love for the new eggs and Twisted share bags, making it our most-loved post of 2018.
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