tyrrells bbq

Source: KP Snacks

Tyrrells’ new flavour looks to capitalise on premium snacking occasions

KP Snacks is expanding the Tyrrells crisp range with a new English Smoky Barbecue flavour.

It hit Sainsbury’s on 17 January, and will launch into Waitrose in the spring (rsp: £2.29/150g).

KP Snacks said the NPD aimed to capitalise on “premium snacking occasions” and delivered a “classically rich” barbecue flavour.

Tyrrells marketing manager Sarah Lawson said the “innovative new flavour” celebrated the brand’s premium credientials, and would drive sustainable value growth for both the brand and retailers.