Bold Bean Co has unveiled newly refreshed branding to boost shelf standout and aid its mission to “drive bean obsession”.
The challenger brand, founded by Amelia Christie-Miller in 2021, has overhauled the look of its jarred beans and pulses, adding a “signature” yellow lid, improving the “legibility” of its core messaging and increasing the size of its logo.
Each variant now features its own distinct colour label, with organic variants coloured green make it easier for consumers to navigate the range.
The new branding will launch from 22 September, starting with Queen Butter Beans, Queen Black Beans and Queen White Beans in Waitrose, Sainsbury’s, Tesco, Ocado, Morrisons and independent stores.
The rest of its range will follow in the coming months, with Bold Bean Co’s “gourmet” baked bean range set to undergo a transformation later in November.
“When I launched Bold Bean Co in 2021, we were a tiny team with a big mission,” said Christie-Miller. “Fast-forward to now, and we’re on shelves in over 6,000 stores, which is wild! With that growth, we want our branding to work harder for us.
“This refresh is all about making it easier for people to spot us, understand us, and fall in love with beans the way we have.”
Bold Bean Co generated £7.5m in revenue in 2024 – a £5m increase on the year prior in what was its third full year of trading.
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