Caterforce is expanding its premium own-brand range with five new products ahead of the festive period.
The new launches come in response to Worldpanel data that predicts premium own-brands will hit an all-time high of £1bn in sales through the grocery channel in December, while demand also continues to rise in the foodservice and out-of-home sector.
The buying group has introduced sea bass fillets, extra-large cold water prawns, tomato ketchup, a mirrored chocolate torte and a six-layer chocolate fudge cake to its Premium Collection.
“By expanding our Chefs’ Selections Premium Collection with these five fantastic products, we’re providing caterers with more options to inspire their menus and meet customer demand,” said Caterforce own brand marketing manager Rebecca Woollam.
“These additions reflect our continuing commitment to supporting the foodservice sector with high-quality, great-tasting products. By offering such a strong own brand range, we’re supporting our wholesale members to build loyalty, trust and confidence and further strengthen their customer relationships, proving that quality and value can go hand in hand.”
It follows recent changes to the buying group’s own-brand range, including improved recipes to deliver healthier nutrition. Last week, Caterforce confirmed that products including its Chefs’ Collection Chicken & Mushroom Slices and Selections Soft Spread had been reformulated to reduce their salt content. Across the entire range, these latest changes mean more than 15.6 tonnes of salt has been eliminated to date.
The group has also been reformulating products to remove palm oil to support responsible sourcing across the range.
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