Deliciously Ella founder departs Hero Group

Deliciously Ella Mills

Hero swooped to acquire Deliciously Ella for £45m in September 2024, with Matthew Mills and his wife Ella staying on to lead the next stage of growth

Deliciously Ella co-founder Matthew Mills has stepped down from his position at Hero Group less than four months after taking on the role of general manager for the Swiss multinational’s consolidated business in the UK, The Grocer can reveal.

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