Heinz rebrands Tartare Sauce as Fish & Chips Sauce to broaden appeal

Fish & Chips KV

Billed as ‘Tartare 2.0’, the NPD is ‘a herbier, creamier condiment’ than the original, according to Heinz

Heinz has brought its Tartare Sauce back to UK supermarkets with a new recipe, having rebranded it as Fish & Chips Sauce.

Already have an account? Sign in here

Want access to this article?

Register for LIMITED access

REGISTER FOR FREE

Get PREMIUM access for £1 a week

SUBSCRIBE NOW