JJ Foodservice has launched a new Healthier Catering microsite designed to make it easier for restaurants to choose healthier, local and more sustainable ingredients for menus.
The new site includes wholemeal and high-fibre products, vegetarian and vegan options, grains and pulses, MSC-certified and locally sourced fish, omega-3-rich seafood, free-from alternatives, healthier cooking oils, and eco-friendly packaging.
To help promote the site and encourage uptake, JJ has partnered with the Healthier Catering Commitment (HCC) for London to offer a 10% discount on selected products in the range for eligible HCC Award holders.
The HCC is a scheme delivered by London boroughs which looks to tackle obesity across the capital by supporting food businesses to offer healthier options to their customers.
“We want to make it easier for businesses to choose nutritious, local, and fresh options – that’s why we’ve put them all in one place,” said JJ Foodservice chief sales officer Baris Kacar.
“We’re excited to partner with the HCC to promote these products to restaurants and caterers in London.”
Tower Hamlets public health programmes lead Alice Bimpong added: “This initiative represents an important partnership with high street food providers, including fast food takeaways, restaurants, and cafés.
“It provides a valuable opportunity for businesses to receive guidance, increased visibility, and formal recognition for their efforts to prepare and serve food with reduced levels of sugar, salt, and fat.”
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