Lucozade and Ribena owner Suntory has become the latest major company to partner with tech company Polytag to launch invisible QR code technology across its Lucozade packaging.
The drinks company is the latest to deploy the GS1-compliant QR codes, which the company will use to track the recycling of its bottles as well as open up opportunities for direct-to-consumer engagement and market intelligence at scale.
Codes on pack will allow features such as embedded videos and links to social media, alongside fully brandable web pages.
Suntory follows the likes of Marks & Spencer, Ocado and Waitrose in joining forces with Polytag to deploy its invisible QR codes.
“Suntory Beverage & Food GB&I’s adoption of our platform demonstrates how enterprise brands are transforming packaging from static containers into intelligent assets,” said Polytag CEO Alice Rackley.
“The depth of insight available through location-aware scanning combined with our campaign management tools gives companies like SBF GB&I the agility to respond to market dynamics in real time, whilst building direct relationships with consumers at the point of interaction.”
Suntory Beverage & Food GB&I head of commercialisation Keith Allen said: “Polytag’s platform gives us supply chain visibility, consumer engagement capabilities and market intelligence through a single integration. The ability to manage campaigns dynamically whilst capturing location data and consumer behaviour insights transforms how we understand and serve our customers.”
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