M&S has biggest-ever Valentine’s for flower sales

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Source: Marks & Spencer

M&S’s share of flowers and plants reached 17.1% in the eight weeks to 14 February, up from 16.3% a year earlier [Circana], as it sold over a million Valentine’s bouquets

M&S had its biggest-ever Valentine’s for flowers, boosting its market share in the category to more than 17%.

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