Master of Malt has relaunched its independent bottlings range, making the whiskies available beyond its own DTC website for the first time.
The spirits retailer has added a series of single-cask and small-batch spirits that will include headline releases such as a forthcoming 40-year-old Girvan grain whisky, alongside a 29-year-old Tobermory (rsp: £199.95/70cl) and a 16-year-old Dailuaine (rsp: £69.95).
There are also runs of Speyside and Highland single casks from unnamed distillers (rsps: from £34.95).
The new products will be available for sale through distributors across EMEIA, APAC and North America.
“This new range is a love letter to everything Master of Malt has stood for over the past 40 years,” said Sam Simmons, head of whisky at Master of Malt. “This isn’t whisky for vaults or portfolios. It’s whisky for people who actually want to drink it, talk about them, argue over them, research them, and then pour another dram.”
“We’ve been building this inventory for decades,” Simmons continued. “Now we’re bottling it our way and, for the first time, we’re sharing these bottles with the wider retail world for grocery and the on-trade.”
The move comes after Master of Malt was bought back from AB InBev by its former owner Justin Petszaft last year.
Petszaft struck a deal to reacquire Master of Malt and the wider Atom Group – including wholesale and distribution business Maverick Drinks, and brands such as Bathtub Gin, Rumbullion and That Boutique-y Whisky Company – last August.
Atom Group was originally acquired by ABInBev’s ZX Ventures incubation arm back in 2018.
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