Mexican fast-casual restaurant group Tortilla has reported record UK profits for the first half of 2025 as it continues to expand across Europe and the Middle East.
For the 26 weeks to 29 June 2025, UK adjusted EBITDA rose by 33% year on year to £2.4m, driven by improved gross margin, cost control and consumer demand. Tortilla now expects 2025 to be the most profitable year in the UK in its history.
Group revenue for the period grew 14% to £36m, which Tortilla attributed to continued investment in food innovation, operational technology and customer experience.
However, group adjusted EBITDA fell to £1.2m, down from £1.8m for the same period in 2024, impacted by early-stage investment losses in France.
Despite this, Tortilla noted that seasonal products such as protein pots and summer salads delivered strong incremental sales, while the Burrito Society loyalty app surpassed 200,000 members.
In looking to boost its investment into in-store technology, the restaurant chain added 25 self-order kiosks in the first half of the year, bringing the total to 34 sites. According to Tortilla, these locations “continue to outperform others”, delivering higher average transaction values and strong returns on investment.
The group’s franchise model also delivered “further progress” during the period. In the UK, SSP opened two new travel hub sites and Compass Group maintained “steady performance” across university campuses. The franchise estate now totals 37 sites globally, including 14 in the UK, 12 in the Middle East and 11 in France.
“We are pleased with the strong progress made in the UK during the first half,” said Tortilla CEO Andy Naylor. “Our ongoing investment in food quality and innovation as well as brand marketing continues to resonate with customers.
“In the UK, FY25 is forecast to be our most profitable year ever, which is an achievement the team should be proud of considering the wider challenges reported by the sector.”
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