PepsiCo, Mars and ADM have partnered to launch a regenerative agriculture programme in Poland.
The scheme, covering 5,454 hectares in western Poland, will support 24 farmers in adopting sustainable practices across their crop rotations.
Mars will support regenerative wheat farming across 3,359 hectares for its petcare brands, including Whiskas and Pedigree.
PepsiCo, meanwhile, will back sustainable rapeseed cultivation across 2,160 hectares for brands including Lay’s and Doritos.
PepsiCo and Mars will work with some of the same farmers to integrate regenerative practices into rotational agriculture – a farming approach that systematically alternates different crops, such as cereals, legumes and cover crop blends, on the same land each season to help naturally replenish nutrients, break pest and disease cycles, and improve soil structure.
ADM will contribute both financial and technical resources to support the farmers in transitioning to regenerative agriculture practices.
Farmers will receive hands-on training and guidance from technical specialists, plus financial incentives based on the dedicated practices they implement.
By leveraging data collection and impact measurement through the Cool Farm Tool (CFT), a sustainability calculator that helps farmers assess and reduce greenhouse gas emissions, insights gathered through the initiative will inform future expansion in other markets.
“To drive meaningful impact at scale requires collaboration up and down the value chain,” said Archana Jagannathan, chief sustainability officer at PepsiCo EMEA.
“PepsiCo has been partnering with Polish farmers for more than 30 years, and this initiative… contributes to our global ambition to implement regenerative, restorative, or protective practices over 10 million acres of land by 2030,” Jagannathan added.
Mars lead global commercial VP Paul Gardner added: “This partnership model marks an important step toward a more sustainable food industry.”
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