quorn chilled mince npd

Source: Quorn 

The reformulated product is the first in the chilled aisle to join the range and is available in Tesco and Sainsbury’s from today

Quorn has announced it has expanded its no artificial ingredients range to include Quorn Chilled Mince.

The reformulated product is the first in the chilled aisle to join the range and is available in Tesco and Sainsbury’s from today.

Quorn Chilled Mince (rsp: £2.79/230g) is high in protein and low in saturated fat with only 73 calories per serving and four ingredients.

“We’re excited for the first chilled product to join Quorn’s no artificial ingredients range,” said Lucy Grogut, marketing director at Quorn Foods. “After the huge success of our frozen range, and growing consumer demand for our chilled mince, we knew it was the perfect next step on this journey.”

The brand said that the frozen range had been helping to drive growth and improve brand perception, adding that the first chilled addition to this range would build on that success.

It comes as the brand has also announced the launch of its Lemon & Pepper Schnitzel (rsp: £2.85/220g).

The schnitzel, which has a “golden crispy crumb, enriched with zesty lemon and an unmissable hint of black pepper”, launches into Sainsbury’s and Asda this month.

It can be cooked in an air fryer in under 15 minutes, which the brand said tapped into growing demand quick and convenient midweek meal solutions that are “packed with flavour”.

“Versatility and taste remain key focus areas for us,” said Grogut. “Today’s shoppers are looking for products that make it easy to create exciting, convenient meals at home.

“Our new Lemon & Pepper Schnitzel are perfectly placed to elevate easy midweek meals.”