Terry’s has continued its expansion beyond orange with the addition of two mint chocolate products.
Mint Bar (rsp: £1.50/90g) and Mint Truffles (rsp: £4.50/200g) build on the success of Terry’s Mint Chocolate Ball, which sold out midway through the 2023 festive season.
Mint Bar would strengthen Terry’s year-round portfolio, while the “affordable yet indulgent” Mint Truffles were suited to “festive gifting and sharing moments”, said the brand.
Meanwhile, Orange Truffles have been reformulated with an “indulgent” recipe and given a “modernised” pack design.
“The Terry’s Chocolate Orange is a festive icon, and our strategy is to build on that strength while offering new moments of indulgence to consumers,” said Terry’s senior marketing manager Lorène Decam.
“With momentum in both the tablets and truffles categories, we’re confident these launches will tap into Brits’ love for mint chocolate to drive growth over the festive period and beyond.”
Terry’s followed the launch of Mint Chocolate Ball in 2023 with Milk Chocolate Ball in 2024 and Chocolate Caramel Ball in August of this year.
In March, Terry’s unveiled a trio of Easter products to demonstrate it is “more than just a Christmas favourite”.
The lineup included Chocolate Orange Cream Filled Egg (rsp: 70p/34g), Chocolate Orange Easter Egg with Exploding Candy Minis (rsp: £1.35/91g), and XL Chocolate Mint Easter Egg (rsp: £6/295g).
No comments yet