Source: Gopuff

Rapid grocer Gopuff has struck a deal with Uber Eats that will allow customers to use the food courier platform as a shopfront for the quick-commerce player’s curated range of alcohol, snacks and groceries.

Uber Eats users will be able to shop from Gopuff dark stores on the Uber Eats app, for delivery either on-demand or scheduled later in the day, with delivery fulfilled by Gopuff’s own delivery partners.

It is the first time Gopuff has worked with a food delivery app in the UK, which it said will give “even more customers access to the Gopuff experience” and “drive further growth for the brand”.

Thousands of products from Gopuff – which include everyday essentials and Morrisons brand fresh produce – across 14 cities in the UK will be available to order via Uber Eats once the rollout is completed this month.

“Since inception, customers have been at the core of what we do. Our extended partnership with Uber Eats makes sense, as we continue to expand our presence in the UK, a major growth market for us,” said Daniel Folkman, senior VP of business at Gopuff.

“Expanding our platform enables us to reach more customers where they are, bringing them the products they want, in the moment they need them. Through the collaboration with Uber Eats, we’re able to offer the unmatched, high-quality Gopuff experience across both platforms and better serve consumers across the UK.”

The move follows a similar partnership between the two companies struck in the US in May last year.

“We are delighted that Gopuff has expanded to Uber Eats in the UK,” said Alex Troughton, head of commerce at Uber Eats UK. “We want to offer the best choice for customers up and down the country and being able to offer thousands of Gopuff’s wide range of everyday essentials will help us in this mission.”

Last month, Gopuff struck a deal in the US with Uber Eats rival Grubhub which also sees Gopuff products listed on the Grubhub app and fulfilled by Gopuff.

“By combining our broad assortment, logistics network and infrastructure with the virtual storefronts of Grubhub, we can create more seamless one-stop shopping experiences for Gopuff’s unparalleled one-stop shopping experience,” Folkman said.

Hundreds of Gopuff locations across the country will be available on the Grubhub Marketplace in the coming weeks.

“The partnership with Grubhub is a tactical decision by Gopuff. The partnership should succeed but I’m not expecting a lot of value to be generated for either,” said quick-commerce expert Brittain Ladd.

“The relationship with Uber is strategic. Both grocery and convenience are large new verticals that present very exciting upsell opportunities for Uber as it leverages its platform to bring in new verticals for further growth.”

Ladd said he recommends Uber to acquire Gopuff.

“The flywheel opportunities of a combined Uber-Gopuff are nearly endless,” he said. “Imagine a ride-sharing, travel-planning, grocery, food delivery, and dark kitchen company on one app? Imagine the revenue that can be generated if Uber-Gopuff charges an annual subscription fee for specific parts of the business or for all of the services provided?”