Walmart’s new retail media strategy could be the kick grocery needs

By Simon Hathaway and group MD EMEA at Outform2022-07-07T14:04:00

Source: Unsplash

Walmart is making the most of its data with a plan to let its media arm give brand advertisers better insights, says Simon Hathaway, group MD EMEA at Outform

Walmart’s new retail media strategy could be the kick grocery needs

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