From first job to worst ever interview, most embarrassing gaffes to desert island must-haves: My Alternative CV lifts the lid on what really makes people in the food & drink industry tick. Want to get involved? Contact features editor Megan Tatum

Jane Woodhead

Jane Woodhead, Speakeasy Ice Creams, on snakes, Peter Pan and Richard Ayoade

‘The first record I owned was Tiger Feet by Mud – and I can still do the dance’

Richard Lodge

Richard Lodge, Mood Media, on Semisonic, Pulp Fiction and Radiohead

‘It’s incredibly satisfying to conceptualise an innovative, engaging music concept’

Carol Lever

Carol Lever, Free Range Dairy Network, on Prince Buster, La Grande Bellezza and Keanu Reeves

‘The most rewarding part of my job is when farmers join us because they see a future in dairy farming’

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Phil Hovey, Kettle, on Steve Wright, FOMO and Bedknobs and Broomsticks

‘The most rewarding part of my job is launching a new product that everyone goes crazy for’

Aneisha Soobroyen scrumbles

Aneisha Soobroyen, Scrumbles Pet Food, on gourmet pretzels, emperor penguins and Jameela Jamil

‘My motto in life is: what’s the worst that could happen?’

Udhi Silva

Udhi Silva, Snaffling Pig, on The Prodigy, elephants and The Shawshank Redemption

‘My dream perk would be unlimited international travel’

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