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From first job to worst ever interview, most embarrassing gaffes to desert island must-haves: My Alternative CV lifts the lid on what really makes people in the food & drink industry tick. Want to get involved? Contact features editor Megan Tatum
Jane Woodhead, Speakeasy Ice Creams, on snakes, Peter Pan and Richard Ayoade
‘The first record I owned was Tiger Feet by Mud – and I can still do the dance’
Richard Lodge, Mood Media, on Semisonic, Pulp Fiction and Radiohead
‘It’s incredibly satisfying to conceptualise an innovative, engaging music concept’
Carol Lever, Free Range Dairy Network, on Prince Buster, La Grande Bellezza and Keanu Reeves
‘The most rewarding part of my job is when farmers join us because they see a future in dairy farming’
Shauna Blair, Heavenly Tasty Organics, on Jason Donovan, Jo Malone and Fearne Cotton
‘My motto in life is work hard and be honest’
Phil Hovey, Kettle, on Steve Wright, FOMO and Bedknobs and Broomsticks
‘The most rewarding part of my job is launching a new product that everyone goes crazy for’
Alex Robson, West End Drinks (King of Soho Gin), on Nancy Sinatra, Kill Bill and Michelle Obama
‘The most rewarding part of my job is the creative side’
Craig Williamson, Barn Farm Drinks, on Fleetwood Mac, Mel Gibson and Hugh Fearnley-Whittingstall
‘My motto is: Live life to the full’
Aneisha Soobroyen, Scrumbles Pet Food, on gourmet pretzels, emperor penguins and Jameela Jamil
‘My motto in life is: what’s the worst that could happen?’
Udhi Silva, Snaffling Pig, on The Prodigy, elephants and The Shawshank Redemption
‘My dream perk would be unlimited international travel’
John Stapleton, New Covent Garden Soup Co and Little Dish, on Thin Lizzy, Pulp Fiction and Michael Schumacher
‘The most rewarding part of my job is the variety’
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