Source: Poundland

The edited range consists of up to five bays of ‘wardrobe essentials’ including underwear

Poundland has rolled out Pep&Co clothing across its entire estate of over 850 stores nationwide.

Pep&Co “shops in shops” were introduced in over 350 Poundland stores between late 2017 and June 2018. An edited range of bestsellers has now been extended to the remaining 500 Poundland branches.

The edited range consists of up to five bays featuring “wardrobe essentials” such as underwear. A summer range including flip flops is also currently on offer.

“Offering affordable family fashion is one of the ways we’re reinventing Poundland for our customers,” said Poundland’s trading director Tim Bettley.

Read more: Poundland creates transformation team to reinvent proposition

“Rolling out our full Pep&Co offer to 300 locations gave us real credibility. The launch of edited ranges in almost twice that number of stores means we can start to introduce more of our customers to the great value and quality Pep&Co brings.”

Pep&Co was credited with delivering a ‘broadly flat’ but above market average performance in Poundland’s quarter one results in March.

Poundland bills the brand as “filling the gap for quality and value clothing on high streets”.