All Discounters articles
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NewsAldi’s Kevin the Carrot returns for chaotic stag do in 2025 Christmas ad
Kevin is stranded at the North Pole in nothing but a mankini after a stag do gone wrong. Will he get home in time for the wedding day?
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Analysis & FeaturesWhat supermarkets can learn from streetwear drop culture to build hype
Gen Z are used to shopping for fashion online and finding limited-run products via social media. So how can food retailers build their own ‘hype’?
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NewsLidl preparing to roll out scan and shop handsets
Lidl has filed a trademark in Europe and the UK for ‘Lidl & Go’, to apply to digital payment systems including ‘customer-operated electronic terminals available on-site in retail stores’
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NewsLidl swaps products for people in reflective Christmas ad 2025
Lidl has launched its 2025 Christmas campaign with a reflective advert told through the eyes of a young girl exploring what makes the festive season special
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NewsAldi teases return of Kevin the Carrot in Love Actually-inspired Christmas ad 2025
Aldi has dropped a 10-second teaser confirming the return of its much-loved Christmas character Kevin the Carrot
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Analysis & FeaturesIs Andrew Staniland’s ‘Icelandification’ of Morrisons enough?
With Lidl closing in, Morrisons is undertaking a range reset, and changing its loyalty and promo strategy – while trying to pay down its £1bn debt
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NewsIceland targets over-60s with price cuts on ‘good, hearty food’
Iceland is targeting over-60s by cutting prices across hundreds of products loved by what the supermarket refers to as ‘older shoppers’
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NewsLidl triples pre-tax profit as market share booms
Lidl has kept its position as the UK’s fastest-growing supermarket, pulling in 38 million more visitors last year as shoppers flocked to the discounter
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NewsLidl brings back ‘mystery boxes’ containing £100 of goods for £20
A limited run of 1,500 of the boxes is to go on sale at 10am this Friday
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Comment & OpinionOne-off or not, B&M’s accounting error could stall return to growth
Investors are exasperated and analysts are questioning B&M’s financial controls
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Analysis & FeaturesSupermarkets launch Christmas recruitment drive for 70,000 jobs
UK supermarkets are gearing up for one of the busiest shopping seasons of the year, launching major recruitment drives for more than 70,000 temporary Christmas staff
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NewsAldi introduces new logo to signpost healthier choices
Aldi’s Live Healthy logo launch comes after Lidl introduced a Live Well label in August
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NewsAldi launches online hub to support women through menopause
The hub offers nutritional guidance, shopping list inspiration and “pocket-friendly meal ideas”
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NewsTesco seeking 28,500 temps with ‘just the right attitude’ for Christmas
The supermarket said it is looking for candidates “who can bring warmth, enthusiasm and a helpful service to every shopping trip”.
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NewsLidl adds integrated payment feature to loyalty app
Customers can now claim rewards and pay by scanning the Lidl Plus app at a till
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Comment & OpinionGet out of your business bubble and spot the baby elephants
Identify the biggest issues and ignore the hype. Then put a plan in place, says Jeremy Garlick, partner at Insight Traction
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NewsLidl puts 130 regional HR jobs at risk as it centralises roles
The discounter is creating 100 new HR jobs in its head office in Tolworth, south west London, and has begun a consultation with 130 HR staff in regional distribution centres
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Grocer 33Morrisons beats all comers to win best supermarket in our Norwich mystery shop
‘Fresh and inviting’ produce helps Morrisons Norwich to the win in a Super Grocer 33 week including dicounters Aldi and Lidl
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Grocer 33Aldi wins cheapest supermarket in Super Grocer 33 battle… by 38p
Aldi and Lidl’s prices were identical on 30 of the 33 items in our basket