All Promotional Feature articles – Page 4
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Promotional Feature
The role companies can play in getting kids moving
Key to any CSR initiative is having core principles and a robust, yet focused, strategy in place. In this article we explore how Ferrero, through its flagship CSR project Joy of Moving, inspires children to get active
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Five healthcare trends retailers need to know to stay ahead of the curve
COVID-19 has accelerated the self-diagnostics sector and provided an exciting opportunity for retailers within the healthcare category. Here we uncover five key trends that can help unlock this potential.
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Revealed: Brits want more green guidance from retailers
It’s official: sustainability is still a priority for UK shoppers despite the growing financial pressure they’re facing. But a significant number want help from retailers on making planet-friendly choices. So how can retailers help?
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Promotional Feature
How using data can cut back on greenhouse gas emissions
With the climate crisis cited as ‘the greatest challenge of our generation’, cutting emissions of potent greenhouse gases (GHGs) is serious business. Here, Map of Ag shows how it has been using high-resolution data from farms to help cut scope 3 GHGs.
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Promotional Feature
How Ocado magicked up a winning partnership with Disney
Consumer research can make or break a product launch, when Ocado launched its Disney meal bundle offering, finding a way to reach its target audience was key.
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Thoughtful treating: Shining a light on the importance of portion size
Confectionery companies have a role to play in offering guidance and support on the treats they create. Find out why portion size plays a vital role.
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Promotional Feature
Is your store missing out on the heated tobacco opportunity?
Booming global sales and recent success in the UK mean the heated tobacco category is capturing consumers’ imagination – and Greater London retailers should be capitalising on the growing popularity, says JTI.
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WATCH: Future of omnichannel: How are UK grocery shopper journeys changing?
Catch up on our webinar where we spoke to a panel of experts about the boundaries between physical and digital buying, and explored how this has changed the shopper journey.
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Promotional Feature
How to corner the flexitarian market to boost sales
The flexitarian market presents huge opportunities for retailers in 2022, if they are able to get their offerings right. Jonathan Morley, managing director of Plant Based World Expo Europe, explains how.
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Promotional Feature
How Whitworths has adjusted its strategy for healthy success
In this video, Phil Gowland, commercial director at Whitworths, tracks the success of the company through the home baking category and shares its ambitious plans for growth and expansion with a new, healthier focus.
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Promotional Feature
How the cost of living crisis is changing food and drink habits
Fewer treats, shopping around, and the return of pandemic behaviours are just some of the impacts of the cost of living crisis. Read the full report to find out more.
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Promotional Feature
Higher prices + tightening budgets = time to think again about grocery lockers
With household budgets tightening, how can grocery retailers maximise e-commerce profitability? Strongpoint CEO Jacob Tveraabak writes that now is the time to invest in click-and-collect grocery lockers to capture and retain market share.
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Tackling the issue of underage smoking
Preventing youth access to nicotine products has always been important and continues to remain so. British American Tobacco (BAT) looks at the legal and practical challenges for retailers and reveals how its YAP programme can help.
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Promotional Feature
In the post-HFSS store, smarter understanding of the shelf will be critical to success
When new restrictions on the display of foods as part of the HFSS regulations come into effect in October, the grocery sector will change shelf layouts. Find out how a new planogram tool can help you tackle the challenges and turn them into opportunities.
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Promotional Feature
Four key c-suite considerations for keeping ahead during the labour shortage and cost of living crisis
With the food industry struggling to navigate a raft of challenges, Tim Murray, of operational improvement specialist Newton, gives Grocer Vision his expert take on how businesses can stay ahead and maintain profitability.
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Are retailers missing out on a driven opportunity?
With almost 9 in 10 post-pandemic shoppers still preferring to drive when shopping for groceries1, retailers could be missing a golden opportunity to pique their interest while on-the-move, potentially driving footfall and sales.
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How Coca-Cola stays relevant and continues to grow
The soft drinks category continues to boom and Coca-Cola won’t be left behind. Find out how the brand is tackling challenges such as HFSS legislation and sustainability to secure its growth in line with the category.
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Transforming the shopper relationship with plastic bottles and cans
Deposit Return Schemes (DRS) help to encourage a circularity mindset for consumers by rewarding recycling. Ahead of the introduction of DRS across the UK, SBF GB&I has unveiled some major new research on the effect of the planned schemes on shoppers and retailers
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Promotional Feature
It is time to be logical about last-mile logistics
The logistics sector is facing myriad challenges but if London is to relieve pressures within logistics operations, effective steps must be taken to tackle the last-mile problem. Prologis UK’s head of capital deployment explores what these could be.
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Promotional Feature
How retailers can benefit from the success of the energy drinks sector
The energy drinks category continues to boom presenting myriad opportunities for retailers to grow their sales. In this video, two driving forces playing a part in its success explain how.