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Waitrose Media Edit Spring 2024_Bakery Shot_Landscape

All the supermarket Easter ranges of 2024

View all chapters

Here’s a preview of this year’s Easter ranges before they land on supermarket shelves

  • Waitrose Media Edit Spring 2024_Bakery Shot_Landscape Currently reading

    All the supermarket Easter ranges of 2024

  • 2
    Deliver-Woof Easter Egg 3

    Eggs, cookies and hot cross bun cheddar: what’s new for Easter 2024?

  • 3
    Easter-Egg-Lifestyle-Image

    Chocolate dogs and fruity eggs in Aldi’s Easter range 2024

  • 4
    J8865_Group_Shot_V1-2[2]

    Salty chocolate eggs and buns with a twist: Morrisons Easter range 2024

  • 5
    MAN-086917-005-Hot Hot Hot x Buns

    Co-op hops on bizarre hot cross bun trend in Easter range 2024

  • 6
    Flossy The Highland Cow

    Egg-spresso Martini and Flossy the Cow: M&S Easter range 2024

  • 7
    panna-cotta sainsburys

    Hot cross chicken and fried egg panna cotta: Sainsbury’s Easter 2024

  • 8
    WP_MEDIAEDITSPRING2024_633174_HotHoneyHatchlings_02_HIGH

    Hot cross buns meet panettone in Waitrose’s Easter range 2024

Waitrose Media Edit Spring 2024_Bakery Shot_Landscape
Range Previews

All the supermarket Easter ranges of 2024

By The Grocer2024-02-01T15:30:00+00:00

  • No comments

Each year, we give you a preview of the new Easter ranges before they land on supermarket shelves. Select a range from the list below or click the drop-down menu above.

Read more Easter:

  • Mega-egg trend dominates Easter NPD launches

  • Aldi invites shoppers to design an Easter egg to sell in stores

  • Cocoa prices skyrocket ahead of Valentine’s Day and Easter


To see the latest own-label news, insight and analysis, click here. 

Topics

  • Bakery
  • Confectionery
  • Easter
  • New product development
  • Own label
  • Ranging and merchandising
  • Seasonal
  • Supermarkets
  • No comments

All the supermarket Easter ranges of 2024

Waitrose Media Edit Spring 2024_Bakery Shot_Landscape

Here’s a preview of this year’s Easter ranges before they land on supermarket shelves

  • Waitrose Media Edit Spring 2024_Bakery Shot_Landscape Currently reading

    All the supermarket Easter ranges of 2024

  • 2
    Deliver-Woof Easter Egg 3

    Eggs, cookies and hot cross bun cheddar: what’s new for Easter 2024?

  • 3
    Easter-Egg-Lifestyle-Image

    Chocolate dogs and fruity eggs in Aldi’s Easter range 2024

  • 4
    J8865_Group_Shot_V1-2[2]

    Salty chocolate eggs and buns with a twist: Morrisons Easter range 2024

  • 5
    MAN-086917-005-Hot Hot Hot x Buns

    Co-op hops on bizarre hot cross bun trend in Easter range 2024

  • 6
    Flossy The Highland Cow

    Egg-spresso Martini and Flossy the Cow: M&S Easter range 2024

  • 7
    panna-cotta sainsburys

    Hot cross chicken and fried egg panna cotta: Sainsbury’s Easter 2024

  • 8
    WP_MEDIAEDITSPRING2024_633174_HotHoneyHatchlings_02_HIGH

    Hot cross buns meet panettone in Waitrose’s Easter range 2024

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