10 Things You Need To Know About... Cakes & Biscuits

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cakes & biscuits 2016 1

Revealed: Biscuits’ best performing brands

Oreo has stomped on the competition with an extra £11.8m added to brand value over the past year. So which other brands are flying off the shelves?

cakes & biscuits 2016 2

Health dominates our cakes & biscuits global NPD picks

Spelt, protein, mushrooms and other healthy ingredients have infiltrated the cake & biscuits aisles around the world. Check out our top 10 global NPD picks here!

Cakes & biscuits 2016 2

Buyers: Promotions ‘stripping’ profitability out of biscuits

Everyday biscuits are struggling as a result of increased promotional activity, says Spar buyer Alex Bristow, but on the go presents a lucrative opportunity for the market

Cakes & biscuits 2016 4

Amaze-ing! Small treats mean big sales for Cadbury

Small cakes are flying off the shelves as Brits seek smaller, more indulgent treats made for sharing. So who’s winning as a result?

cakes & biscuits 2016 5

Help your elf: Our top picks of Christmas cakes & biscuits

We’ve unwrapped the best cakes & biscuits on offer this Christmas, from an indulgent present-shaped cake to pig in blanket crackers

cakes & biscuits 2016 6

A convenient opportunity: Brands eye growth in c-stores

From smaller portions to on-the-go packs, how are cake & biscuit brands and retailers tapping the opportunity for c-stores?

cakes & biscuits 2016 7

Oh crumbs! £26m wiped off everyday biscuit sales

Britain’s beloved custard creams and digestives are under attack. Sales of everyday biscuit barrel fillers are crumbling as Brits seek more indulgent treats

cakes & biscuits 2016 8

Infographic: Which retailer has the biggest slice of cake?

Which retailers’ cake sales are rising nicely and whose are crumbling? We’ve crunched the numbers, with the help of Kantar, to find out

Cakes & biscuits 2016 9

Revealed: The hottest biscuit launches of 2016

We’ve crunched the numbers, with the help of Kantar, to find out which new sub-brands were the most successful in 2016. So, who’s made the top five?

cakes & biscuits 2016 10

How is free from playing out in cakes & biscuits?

McVitie’s ventured into the gluten-free market this year, earmarking an it as an opportunity for the category. So, what potential does it have?


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