All articles by Rob Brown – Page 2
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RankingsConfectionery - sugar 2024: sour flavours soften blow for sweets
There’s no point sugar-coating it: retailers have sold 2.1 million fewer kilos of candy
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Category ReportBack with a bang: food to go trends 2024
Food to go has exploded in the past year, with annual unit sales at last overcoming the slump caused by Covid. Who’s cashing in?
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Category ReportA new dawn for plant-based?
Cost of living struggles have hit plant-based sales, but the market is looking to recover with a more natural generation of products
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Category ReportProtein gets the feelgood factor: protein trends 2024
Protein isn’t just for gym rats. Growing numbers of Brits are upping their intake for general health and to ‘feel good’
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Category ReportHow oral care became beautiful: oral care trends 2024
After years of stagnation, oral care is now seeing demand for Instagrammable products. And it’s putting a smile on everyone’s faces
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Category ReportYoghurt with benefits: Dairymen yoghurts & potted desserts trends 2024
Yoghurt sales have bounced back thanks to health-led claims from brands, which are going beyond protein and gut health
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Category ReportThe coffee fan’s choice: Dairymen milk category report 2024
Coffee lovers are getting into a froth about making the perfect latte at home. Brands are responding with barista milks aplenty
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Category ReportCold brew trends 2024: Full of beans
RTD iced coffee has enjoyed another growth spurt. Yet some of the giants have suffered a volume decline in the past year. Why?
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Category ReportHot beverage trends 2024: How the wellness ‘mega-trend’ hit UK cuppas
The wellness ‘mega-trend’ has landed in the nation’s cuppas, as brands add fruits, herbs, mushrooms and more to hot beverages
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Category ReportBreakfast trends 2024: Why brekkie is going places
As on-the-go breakfasts take off, supermarkets are going toe to toe with foodservice players. Who’s winning in the convenience era?
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Category ReportReady to drink trends 2024: Hard seltzer goes soft
The forecast hard seltzer craze hasn’t materialised in the UK, prompting brands to rethink their strategies. Does the future instead lie in canned cocktails?
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Category ReportKids’ lunch trends 2024: Obesity unpacked?
Childhood obesity peaked in lockdown. Today, it remains above pre-pandemic levels. So do our packed lunches need to change?
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Category ReportLunch trends 2024: Why lunch is going places
As food-to-go options get more adventurous, brands are looking to broaden the horizons of lunchboxes, too. Who’s winning?
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Category ReportEnergy drinks trends 2024: Can Red Bull outrun Monster?
Energy drinks brands are racing ahead, with flavour innovation, festival appearances and keen pricing broadening their appeal
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Category ReportEnergy products trends 2024: Can challengers go the distance?
Can deals with influencers such as ultra-runner and ‘Hardest Geezer’ Russ Cook help challenger energy brands go the distance?
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Category ReportSnacking trends 2024: Brands fighting UPF allegations
As concerns about ultra-processed food change shopper habits, snacking brands are underlining their better-for-you credentials
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Analysis & FeaturesWorkouts, sugar and snacking: 10 charts explaining UK attitudes to protein shakes
Why are consumers buying protein shakes? And how can retailers cash in on protein’s pulling power?
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Category ReportSoft drinks trends 2024: Does big soda need another makeover?
As volumes sales fall, brands are turning to new looks, limited edition flavours and healthier reformulations to recover momentum
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Category ReportPersonal care & beauty trends 2024: Brands fight the ‘dupe’ boom
Beauty brands are losing out to lower priced ‘dupes’ and own label. How can they salvage sales?
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Category ReportLow & No trends 2024: Is alcohol-free the new cool?
Alcohol-free is continuing its upward climb with marketing aimed at trendy, young consumers





