All articles by Rob Brown
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Category ReportHow social media is shaking up the petcare category
Petfluencers’ rise coincides with a proliferation of misleading health claims on social media. Big brands are having to fight to remain relevant as DTC challengers win share
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Category ReportHow cottage cheese is inspiring British suppliers
Who’s most likely to grab a big wedge of British cheese sales in the coming year? And how?
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Category ReportSoft cheeses work hard to drive Continental growth
More Brits are looking to mainland Europe for their cheese fix. Continental cheese supermarket sales are steadily growing – up 4% in value on volumes up 1.5%
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Category ReportHow instant coffee is getting a posh makeover
Instant coffee is going posh. How is its premiumisation impacting the hot drinks category?
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Category ReportHow retailers are making breakfast healthier
Which retailers are leading the charge when it comes to healthier breakfast innovation? How are brands faring by comparison?
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Category ReportHow RTD brands are pushing the boundaries with NPD
Why are more Brits supping RTDs? And what are brands and retailers doing to maintain growth in the coming year?
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Category ReportWhy free-from comes with a premium price tag
Why is free-from food so expensive? And what impact will those high prices have on further growth?
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Category ReportConfectionery trends 2026: Why sweets are getting a better-for-you rebrand
How are confectioners responding to HFSS rules? And which trends are driving change in sweets?
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Category ReportLunchbox & back to school: how retailers are luring back lapsed shoppers
While many people are eating lunch out more, growing numbers are skipping it. How can retailers win back lapsed shoppers?
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Category ReportWhy supermarkets are getting behind organic food & drink
Some 67% of shoppers are choosing to buy organic products despite them carrying an 11% premium over conventional goods. What’s behind its success?
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Category ReportRegen-ag claims unstandardised, warns NGO
Organic food is facing stiffening competition from products marketed on so-called regenerative agriculture practices
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Category ReportShoppers choose organic for eco and health benefits
The organic boom isn’t only good news for organic farmers and the retailers they supply
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Category ReportPrices between organic and non-organic narrow
Organic goods cost an average of 11% more than non-organic ones
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Category ReportHow retailers are growing their organic offerings
The credit crunch bit a huge chunk out of organic food and drink 2008
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ReportsAll you need to know about deodorant (but were too shy to ask)
We’ve polled 500 deodorant users to reveal the fragrant truth about why, when, where and how often people apply deodorant and more
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Category ReportWho are the challengers shaking up soft drinks?
The grip that ‘big pop’ has on soft drinks is slipping. Young shoppers in particular are growing indifferent despite big pop’s best efforts
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Category Report‘Talk to us about craft drinks, not just soft drinks’
Drinking culture has been turned upside down in recent years, with cash previously spent on booze now flowing into soft drinks
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Category ReportDairy braces for sugar tax as most fizzy drinks duck new limit
You might have a sense of déjà vu right now. Soft drinks brands are mulling a similar dilemma to 2018: change their recipes or pay more sugar tax
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Category ReportNostalgia and fruit mix flavours drive drinks NPD
Life tastes good. Same great taste. Just for the taste of it. Taste the thunder… Soft drinks ad slogans have long centred on the ‘T’ word
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Category ReportWhy the giants of pop are betting big on gut health
The UK has a gut health problem. Soft drinks brands have spotted an opportunity