All articles by Rob Brown – Page 7
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Category ReportHigh-flying marketing: Soft drinks category report 2022
Soft drinks marketing spend is back up, but HFSS rules loom. Is creative, experiential marketing the key to rising to the challenge?
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Category ReportAre soft drinks ready to race ahead on HFSS? Category report 2022
Having adapted to the sugar tax, soft drinks are in pole position to thrive in the HFSS clampdown. Can sales continue to accelerate?
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Category ReportAre veggie BBQs being left on the shelf? Barbecue category report 2022
Plant-based is struggling to nail the barbecue occasion despite success in wider grocery. How are meat-free players responding?
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Category ReportThe rise of the restaurant-style BBQ: barbecue category report 2022
Forget dusty old grills. Brits are investing in premium barbecue equipment and getting ever more adventurous in their cooking
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Category ReportWhat’s the new normal for male grooming? Category report 2022
Male grooming habits are tentatively returning, but still fall short of pre-pandemic highs. Can the category adapt to new regimes?
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Category ReportThe big freeze: Frozen category report 2022
Frozen food is worth about £800m more than pre-pandemic. Can it hang on in the face of HFSS rules, hospitality and energy costs?
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Category ReportDoing the can-can: bottled water category report 2022
Bottled water sales are slow in the face of concerns about single-use plastic. Will canned seltzers put the fizz back into the category?
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Category ReportJam session: jams, spreads & honey category report 2022
Sweet & savoury spreads were a smash hit early in the pandemic. Now, an encore of NPD is aiming to keep shoppers wanting more
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Analysis & FeaturesConfectionery – sugar 2021: mints, gum & sweets show slow recovery
The past year has left a sour taste in the mouths of candy suppliers
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Analysis & FeaturesConfectionery – chocolate 2021: choc rallies as HFSS ban looms
Chocolate is about to get whacked with a regulatory stick, as a clampdown on promotional space and deal mechanics looms for HFSS products
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Analysis & FeaturesFree-from 2021: Oatly heralds birth of ‘post-milk’ shopper
The biggest free-from brands are using more universal selling points to lure shoppers
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Analysis & FeaturesAlcohol – wine 2021: wines enjoy the biggest booze boost
The reopening of pubs and restaurants has done little to change the trend of at-home drinking
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Analysis & FeaturesBaby & infant products 2021: baby formula flops as food & snacks rise
A rise in breastfeeding rates could be behind the fall in babymilk formula sales – but it’s not the whole story
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Analysis & FeaturesSpreads & jams 2021: boom in Brits baking sends jam sales up
More time spent at home this year meant more cooked breakfasts and lunches, as well as more home-baking
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Analysis & FeaturesAlcohol – beer & cider 2021: pandemic beer habits hold strong
The supermarkets have shifted an extra 112.6 million litres of lager, ale and stout in the past 12 months
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Analysis & FeaturesBatteries 2021: leading duo keep brands in the black
Batteries’ power appears to be waning in grocery
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Analysis & FeaturesAlcohol – spirits & RTDs 2021: vodka booms as gin bubble finally bursts
For the first time in years, spend on gins has fallen
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Category ReportOn the wagon for good? Adult soft drinks category report 2021
The popularity of low & no alcohol drinks is driving growth of the adult soft drinks category, even outside Dry January. Why?
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Category ReportGrate expectations: cheese category report 2021
Cheddar’s market share is crumbling as a fleet of cheeses from the continent eyes a larger wedge of sales. How can cheddar recover?
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Category ReportPasties at dawn: savoury pastries & meat snacks category report 2021
The home lunch is proving an attractive battleground for savoury pastry brands, who are using new products to outgun their rivals