All articles by Rob Brown – Page 5
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Analysis & FeaturesWhat WHO aspartame ruling means for sugar-free soft drinks
Aspartame is classed as a ’possible cancer risk’. What does this mean for sales of leading soft drinks?
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ReportsWhy more lunches for kids include sandwiches
UK children have tucked into 308.4 million packed lunches in the past year
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ReportsWhat’s for the chop as Brits cut lunch spend?
Chicken korma, lasagne and the like “are likely to be the biggest beneficiary of cost-saving cooking measures”
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Category ReportThe new business lunch: lunchbox category report 2023
As the cost of living crisis forces office workers to downtrade from the likes of Pret, an opportunity has arisen for premium grocery
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ReportsHow fast food chains are aping the grocers in lunchtime battle
High street restaurants and fast food chains are adopting tactics straight out of the grocery playbook
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ReportsHow flagging Rockstar is seeking a career revival
It must hurt being the only top 10 brand in decline when energy drinks have made an extra £218.2m in the past year
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ReportsBoost pours jet fuel on Barr energy ambitions
Boost has built a booming business in the independent retail channel
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ReportsHow does energy drink consumption change across age and sex?
Almost double the number of men drink energy drinks as women
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Category ReportCan video games keep energy sales booming?
Red Bull and Monster reckon video game tieups will keep energy drinks flying off shelves. Could they also broaden their appeal?
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Category ReportHas HFSS made snacking more virtuous? Healthy snacking category report 2023
Seven months after the implementation of HFSS rules to cut sales of unhealthy food, how has snack merchandising changed?
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ReportsCan healthy snacking have its cake and eat it?
Three in four shoppers say they are happy for food manufacturers to change snack recipes to make them healthier
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ReportsHow dairy snacks are tapping up the health opportunity
The likes of Babybel, Laughing Cow and Dairylea have all been launching cheese snacks and seizing on impulse space
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Category ReportThe healthy snack incubator: category report 2023
Supermarkets and investors are pushing incubator schemes that encourage health credentials. What are the benefits on offer?
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ReportsBrands, incubator schemes and why they work — or not
Of our four examples, one folded just six months after launching into retail
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ReportsHow HFSS rules are inspiring kids’ snacks
British children have a weight problem. By the time they get to primary school, 22.1% are either obese or overweight
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ReportsHow the fizz went out of totally tropical Lilt
The pineapple & grapefruit pop was canned in February after nearly 50 years on sale
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Category ReportWhy soft drinks brands are reaching for the stars: category report 2023
Coca-Cola has bet on limited editions in the past year, and it’s not alone. So why are soft drinks brands taking so many moonshots?
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ReportsWhy did BrewDog’s POP Soda fall flat?
BrewDog declared revolution in typical self-aggrandising style on launching POP Soda in 2022
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Category ReportWhat can challengers learn from Prime? Soft drinks category report 2023
Prime has racked up explosive sales thanks to its celebrity status. Does it hold any lessons for other up-and-coming drinks brands?
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Category ReportCould looming inflation squeeze soft drinks? Category report 2023
While hedges have helped keep inflation down in soft drinks, some are warning of impending pressure on the cost base