All articles by Rob Brown – Page 5
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Category ReportHas HFSS made snacking more virtuous? Healthy snacking category report 2023
Seven months after the implementation of HFSS rules to cut sales of unhealthy food, how has snack merchandising changed?
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ReportsCan healthy snacking have its cake and eat it?
Three in four shoppers say they are happy for food manufacturers to change snack recipes to make them healthier
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ReportsHow dairy snacks are tapping up the health opportunity
The likes of Babybel, Laughing Cow and Dairylea have all been launching cheese snacks and seizing on impulse space
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Category ReportThe healthy snack incubator: category report 2023
Supermarkets and investors are pushing incubator schemes that encourage health credentials. What are the benefits on offer?
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ReportsBrands, incubator schemes and why they work — or not
Of our four examples, one folded just six months after launching into retail
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ReportsHow HFSS rules are inspiring kids’ snacks
British children have a weight problem. By the time they get to primary school, 22.1% are either obese or overweight
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ReportsHow the fizz went out of totally tropical Lilt
The pineapple & grapefruit pop was canned in February after nearly 50 years on sale
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Category ReportWhy soft drinks brands are reaching for the stars: category report 2023
Coca-Cola has bet on limited editions in the past year, and it’s not alone. So why are soft drinks brands taking so many moonshots?
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ReportsWhy did BrewDog’s POP Soda fall flat?
BrewDog declared revolution in typical self-aggrandising style on launching POP Soda in 2022
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Category ReportWhat can challengers learn from Prime? Soft drinks category report 2023
Prime has racked up explosive sales thanks to its celebrity status. Does it hold any lessons for other up-and-coming drinks brands?
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Category ReportCould looming inflation squeeze soft drinks? Category report 2023
While hedges have helped keep inflation down in soft drinks, some are warning of impending pressure on the cost base
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ReportsCan keto snacks defy the HFSS regulations?
Keto snack bars typically contain next to no carbs or sugar but around 25% fat
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Category ReportWhy snack bars are in great shape: category report 2023
While rules on in-store merchandising have taken the wind out of HFSS snacks, makers of cereal and protein bars are fighting fit
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Category ReportHow snack bars are becoming gold bars: snack bar mergers category report 2023
Healthier snack bar brands have become a key target for M&A. How can investors be sure to back a golden opportunity?
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ReportsPicard shows Brits the way forward on frozen food
French brands are deigning to show Brits how it’s done via some gastronomic delights in the frozen aisle
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Category ReportWhy inflation is a fork in the road for frozen: frozen food category report 2023
As shoppers suffer from ‘till shock’, frozen stands to benefit from its value credentials. Will this change the direction of the sector?
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Category ReportHow bottled water can escape the supply maelstrom: bottled water category report 2023
Amid record heat and logistical issues last summer, bottled water faced a supply crisis. Can the industry learn any lessons for 2023?
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ReportsWhy soft seltzers are making a big splash
While units shrank by 4.4%, Kantar says flavoured sparkling is attracting new shoppers
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Category ReportAre Easter sales at risk of being squished? Easter & spring category report 2023
HFSS regulations and recession are bearing down on the Easter bunny. So what can be done to drive growth for festive treats this year?
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ReportsCut-price roasts loom for this year’s Easter
Easter isn’t only for gorging on chocolate eggs, hot cross buns and the like