Source: Fabulosa

Fabulosa co-founder & MD James Sharpe

Household brand Fabulosa has promised not to impose any cost price increases on products it manufactures itself despite soaring inflation.

The brand said it wanted to “support consumers with the cost of living crisis while enabling their valued retail and wholesale partners to maintain an attractive commercial proposition”.

Fabulosa was able to control costs by having streamlined its processes and increased its volume production output, it said.

It had “invested heavily in its manufacturing capabilities, enabling the brand to bolster production with fully automated filling and packaging lines, with operational speeds of 120 bottles per minute and the ability to manufacture 180,000 bottles per shift”.

Automated product mixing systems, meanwhile, “allow for highly accurate blends and a bespoke system enables mixed pack creation, contributing to a cost-effective solution for both retailers and customers”.

The brand’s co-founder James Sharpe said he hoped the move would “alleviate the pressure that retailers experience to pass on the rising cost prices to their customers”.

It comes as latest financials for the busines show its sales almost doubled in the year to 31 August 2021, rising 78% to £34.7m, on pre-tax profits up 35% to £6.6m. 

Fabulosa was founded in 2019 with one line of concentrated disinfectant in three fragrances, but has significantly expanded its product range since. Sharpe was named Entrepreneur of the Year at the 2021 edition of The Grocer Gold Awards.