Popchips Mature Cheddar & Onion Potato Chips
The distinct presentation and healthier positioning of these popped snacks (rsp: £1.99/85g) generated a good level of pre-trial interest among consumer panellists. Their expectations were met, and they liked the light, crispy texture and good amount of flavour. Three-quarters thought they brought something new to the category.
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Finalists: Walkers Pops Original, Oh My Guru! Cool Raita Flavour Crinkle Cut Potato Crisps