The product has no added salt, less than 1% added sugar, no colourings or preservatives and includes 35% real fruit. It’s also suitable for vegetarians.
Terry Crabb, MD of Dorset Cereals, said: “Tooti Fruiti Mooosli offers children and their parents a real alternative to the heavily sweetened and salt-filled breakfast cereals currently available. We have carried out many taste tests with children of all ages to get the recipe exactly right.”
Tooti Fruiti Mooosli is available from Waitrose, priced at £1.89 for a 500g bag.