Vaping
▲ £434.1m
The craze for disposable vapes – led by the seemingly ubiquitous Elfbar whose £318.4m gain accounts for 73% of the uplift – saw volume sales surge 49.4%.
Carbonates
▲ £264.3m
A 9.8% rise in average price per litre drove value gains as volumes fell 1.8%. A surge in single-serve sales during the boiling summer buoyed suppliers.
Sports & energy drinks
▲ £251.1m
Innovation in flavours and sugar-free lines saw Brits buy an extra 36 million litres. A 10.1% rise in average price per litre also played a major part in adding value.
Bagged snacks
▲ £229.1m
As with carbonates (and many other categories), value gains were driven entirely by higher average prices. Bagged snacks’ overall volumes are down 4.9%.
Petcare
▲ £222.2m
In spite of the cost of living crisis, UK’s millions of pet parents continued to choose premium products and favour brands over own label alternatives.
Cold & flu remedies
▲ £218.0m
Cold & flu remedies suffered the biggest absolute loss of any category during Covid in 2021: £197.6m. The return of regular sniffles more than rectified that.
Bottled water
▲ £214.1m
More impulse purchases and record summer temperatures did wonders for bottled water. It shifted more than 47 million more litres.
Chilled ready meals
▲ £157.7m
There’s a new number one brand in Charlie Bigham’s. It added £21.7m to the category – driven by Brits seeking affordable alternatives to meals out.
Milk
▲ £124.2m
Volumes have dived 7.6%, but average price per litre has surged 12.8% as suppliers face soaring production costs. Own label’s even pricier – up 15.5%.
Cosmetics
▲ £119.3m
Premiumisation has been key to make-up’s success, with fancy launches such as mascara from Maybelline and Rimmel playing a notable part.
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