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What did Asda learn from the Nesta healthy nudges trials?
By Stephen Jones2026-06-18T15:14:00
Source: Asda
Over two years Asda and Nesta conducted in-store trials to see how shoppers might switch to healthier food. Here’s the skinny.
Over two years Asda and Nesta conducted in-store trials to see how shoppers might switch to healthier food. Here’s the skinny.
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